Art Toronto 2018 | Oct 26 - 29

/TV when it's on, art when it's off:
The Frame from Samsung returns to Art Toronto


Returning alongside over 100 international and Canadian galleries, Supporting Sponsor, Samsung Canada, continues to transform Canadian living rooms with its innovative and award-winning lifestyle TV, The Frame. Introduced in Canada last year, The Frame exudes elegance as a framed piece of art and a 4K television, which now boasts intuitive enhancements and an expanded array of art.

Offering a sleek, stunning design, The Frame was curated with an artful approach and designed in collaboration with world-renowned designer, Yves Behar. Together with international art consultant, Elise Van Middelem, Behar helped bring to life an innovative TV designed to appear just like a picture frame would appear on a wall.

Canadians now have more ways than ever to customize the look and feel of their room with The Frame. When not in use, motion and brightness sensors convert The Frame from a TV into a lifelike work of art. With the Samsung Art Store1, Canadians can access an ever-growing and diverse library of artwork from some of the most prominent museums, galleries and artists around the world. Discovery and navigation have been improved so users are never too far away from their new favourite piece to display proudly on their screen.

Outfitted with a One Invisible Cable for connection and power as well as a No Gap Wall Mount2 to hang anywhere in the home, The Frame blends seamlessly into any living space without unsightly cables or wires. The addition of interchangeable frames3 in walnut, oak, white or black finishes allows for customization and coordination with other pieces of art or décor in your home.

When it’s switched on, The Frame features a crisp and clear 4K UHD screen with HDR10+ technology, so users can view the content just the way the director intended. The Frame also comes equipped with Bixby, Samsung’s intelligence platform, so owners can use voice commands to bring up their favourite shows and control compatible smart lights, soundbars, cameras, door locks and more via the Samsung SmartThings dashboard4. Additionally, the Smart Hub menu enables users to intuitively navigate across streaming services, consoles and live TV.

Art lovers and design enthusiasts can click the link below for more information on The Frame.

Learn more about The Frame


1 The Art Store may not be available in some countries. Art pieces in the Art Store are subject to change without prior notice.
2 Measured from rear end of the TV, the gap may differ based on the installation and wall type.
Bezel sold separately.
4 SmartThings hub required. Hub and other smart devices sold separately.

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