Amp up your holiday look with Toronto's most trusted lash and brow bar, Pretty in the City

With the holiday season upon us, it's time to start prepping for a glam, yet low-maintenance beauty routine. Let's face it— while we all want to look our best throughout the holiday season, we have to make adjustments for the harsher climate. Luckily, Pretty in the City has got you covered with bespoke long-lasting lash and brow services to enhance, complement, and balance the symmetry of your face. Offering eyelash extensions, microblading, ombre powder brows, eyeliner tattoos, brow shaping, and more, you can ditch the brow pencils and mascara, and achieve the wide awake look you strive for during winter. As Toronto's most trusted beauty boutique, Pretty in the City will be sure to have you looking bright and beautiful from the moment you wake up until the moment you go to sleep.

Established in 2005, Pretty in the City has been providing exceptional services with cutting edge techniques, high level professionalism, and the best products on the market. They believe that quality takes time, and therefore, every appointment allows for individual customization, proper implementation of skilled techniques, and sanitation protocols. Their lash and brow technicians are well-trained and dedicated to their craft, and their Founder and Master Stylist, Veronica Tran, is one of the most highly regarded technicians in Toronto. It comes as no surprise that Pretty in the City was named one of the best places in Canada for microblading by Fashion Magazine online, one of the best places for microblading in Toronto by BlogTo, and one of the top places for lash extensions in Toronto by Narcity Toronto. At Pretty in the City, you will experience unparalleled expertise and professionalism in a friendly and relaxed environment. 

Our pick of lash and brow services for the perfect holiday weather routine

Eyelash Extensions

At Pretty in the City, their artists are highly skilled at creating natural-looking sets of lash extensions that last. When done right, lash extensions are every girl's best accessory. Using special tweezers to apply lash extensions expertly to each individual natural lash, PIC's extension sets will allow you to wake up look effortlessly gorgeous every day, without ever appearing over-done. While they offer several different services for lashes, such as the Classic Natural set and Volume Superlush set, our favourite option for winter (are they?) is the new Hybrid set. Pretty in the City's Hybrid lash extensions are a combination of the Classic and Volume sets— creating beautiful and noticeable results, without being over the top. 



Microblading is a relatively new technique in North America. Using a manual hand tool, your artist will etch a pattern of lines that mimic your own hair growth pattern while implanting pigment simultaneously. The result: natural-looking brows that blend in with your existing brow hairs, and that require virtually no maintenance. With Pretty in the City being voted one of the best places for microblading in Canada and Toronto by Fashion Magazine and BlogTO, you know you're in the best of hands. 




Ombre Powder Brows

Ombre Powder brows are just the opposite of a hair stroke brow done with the microblading technique. The end result is a soft powder shaded effect, much like the look of using brow powder. The artist is able to control the amount of colour deposited, from very light and soft colour, to much more bold, saturated colour. This technique is done with a permanent makeup machine. If you want soft, consistent pigment all summer long, Ombre Powder brows are for you! Or, if you can't decide between Ombre Powder or microblading services, and you want a softly shaded brow as well as individual hair strokes, opt for the combination brow, which uses both techniques for optimal results. 


Eyeliner Tattoo

Eyeliner / Lashline Tattoo
Colour is deposited along the lash line to create the effect of a full lash line. To add to the effect, extending the colour slightly above the lash line creates the look of permanent eyeliner. There are many variations to this enhancement, such as with a wing, without, soft or sharp edges. The end result is always the same - subtly enhanced, well defined eyes without appearing obvious. 





About: Established in 2005, Pretty In The City Lash & Brow Bar has been providing exceptional aesthetic services with cutting edge techniques, high-level professionalism, and the best products on the market for twelve years. Founder and master stylist, Veronica Tran, focuses on bespoke lash and brow services to enhance, compliment and balance the symmetry to your face. Quality takes time, and each appointment is timed accordingly to allow for individual customization, proper implementation of skilled techniques, and sanitation protocols. The lash and brow technicians are well trained and dedicated to their craft. Customers of the beauty parlour experience unparalleled expertise in a friendly, relaxed environment.

Pretty In The City founder, Veronica Tran, is one of the first estheticians in Toronto, to train in the art of eyelash extensions, attending workshops in both Toronto and New York.  Her expertise can be seen in many national magazines including Flare, FASHION, Elle Canada, Elevate, and Best Health. She holds several eyelash extension certifications in both classic and volume techniques, a diploma as a Skin Care Technician and Permanent Make-Up Technician, as well as several certificates for infection control. Attending workshops, seminars, and conferences on an annual basis, Veronica is always up to date with the newest innovations and industry standards. Her latest accomplishments include several master classes for Volume Eyelash Extensions and Microblading with well-regarded industry professionals such as Irina Levchuk, Daria Chuprys, and Branko Babic. Veronica is also one of the first in Canada to be certified with PhiBrows.

Visibility: Veronica and Pretty in the City have been featured in The Globe and Mail, Elle, Elle Canada, Flare Magazine, Fashion Magazine, American Spa, Toronto Beauty Reviews and more.

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For editorial pulls, high-resolution shots,  interviews, or any related media inquiries  please contact: Michelle Calvert, 416.640.5675, 323.348.6412 or email


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