Pretty in the City, Toronto's most trusted beauty salon, launches new Brow Kit and Magnetic Lashes & Liner for spring


As the seasons shift, so should your beauty routine. This spring, treat yourself to high-performance beauty products and semi-permanent makeup services from Toronto's most trusted beauty salon, Pretty in the City Lash & Brow Bar. Offering an extensive range of services including eyelash extensions, microblading, lip blush tattooing, and more, Pretty in the City has everything you need to achieve flawless results, effortlessly.


Pretty in the City is excited to have their Markham open for permanent makeup services! Measures are in place to protect both staff and clients, ensuring a seamless and safe experience. Click here to book an appointment, or here to shop beauty products.


What's new for spring?

This spring, Pretty in the City is excited to be launching an innovative new line of Magnetic Lashes and Liner! This new technique is highly efficient and incredibly easy— no more messing around with runny glues and finicky falsies!


So, how do they work? Pretty in the City's soft and natural looking lashes are made with PBT 'silk' fibres, and have 10 mini magnets on each strip for greater flexibility and bond. The liquid liner contains iron oxides, a safe ingredient used in many regular eye makeup products, which the mini magnets are attracted to. Windproof and sweat proof, Pretty in the City's lashes stay on for 6-8 hours after application. For more information, and to watch PIC Founder Veronica Tran's new tutorial video, click here! Pretty in the City's new magnetic lashes are available in two different styles: "So Natural" and "Flutter."


Pretty in The City has also just made it easy for you to groom your brows at home with their new Brow Grooming Kit! The kit includes everything you need to tame those wild brows.



So Natural Kit - Magnetic Lashes - $45.00


These 10 magnet lashes are a game changer! Made with vegan silk PBT fibres, the lashes are attached to the band in such a way that creates a fluffy 3-D effect.

The 'So Natural' style is a short length and light in fullness. It's perfect to wear during the day with light coloured or no eyeshadow. This style is also perfect for those who want subtlety and for the Monolid eye type.



Flutter Kit - Magnetic Lashes - $45.00


These 10 magnet lashes are a game changer! Made with vegan silk PBT fibres, the lashes are attached to the band in such a way that creates a fluffy 3-D effect.


The 'Flutter' style is medium length and medium fullness. They are feminine and sexy but not overdone. This style is great for a round eye effect, or snip off the shorter lengths at the end for a cat-eye look.

The kit comes complete with black magnetic liner and soft-grip tweezers.




The Brow Grooming Kit - $30

The Brow Grooming Kit includes the following:

1 Slant-tip Tweezer - great for tweezing those stubborn hairs underneath your brows

1 pair of Flexi-Brow Scissors - these scissors make brow trimming super easy with their ergonomic soft flex handles. You'll be able to see exactly how much you are trimming off so minimizing the chances of a mishap!

1 Clear Brow Gel - this vitamin B infused formula tames your brow hairs and an added sheen. It leaves your brow hairs feeling soft, never hard or crunchy!


3 Eyebrow/Face Razor - With the large blade, cleaning up baby fine hairs has never been easier. The blades are super sharp and last longer than most. These razors are made with wheat straw and are biodegradable. When they are no longer sharp, pop off the blade and toss it in the compost!


About: Established in 2005, Pretty In The City Lash & Brow Bar has been providing exceptional aesthetic services with cutting edge techniques, high-level professionalism, and the best products on the market for twelve years. Founder and master stylist, Veronica Tran, focuses on bespoke lash and brow services to enhance, compliment and balance the symmetry to your face. Quality takes time, and each appointment is timed accordingly to allow for individual customization, proper implementation of skilled techniques, and sanitation protocols. The lash and brow technicians are well trained and dedicated to their craft. Customers of the beauty parlour experience unparalleled expertise in a friendly, relaxed environment.


Pretty In The City founder, Veronica Tran, is one of the first estheticians in Toronto, to train in the art of eyelash extensions, attending workshops in both Toronto and New York. Her expertise can be seen in many national magazines including Flare, FASHION, Elle Canada, Elevate, and Best Health. She holds several eyelash extension certifications in both classic and volume techniques, a diploma as a Skin Care Technician and Permanent Make-Up Technician, as well as several certificates for infection control. Attending workshops, seminars, and conferences on an annual basis, Veronica is always up to date with the newest innovations and industry standards. Her latest accomplishments include several master classes for Volume Eyelash Extensions and Microblading with well-regarded industry professionals such as Irina Levchuk, Daria Chuprys, and Branko Babic. Veronica is also one of the first in Canada to be certified with PhiBrows.


Visibility: Veronica and Pretty in the City have been featured in Allure, Best Health, The Globe and Mail, Elle, Elle Canada, The Kit, Refinery29, Bydrie, CR Fashion Book, Flare Magazine, Fashion Magazine, Wedding Bells, American Spa, Toronto Beauty Reviews and more.


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For editorial pulls, high-resolution shots, interviews, or any related media inquiries please contact: Michelle Calvert, 323.348.6412 or email

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