Celebrate the arrival of spring with lightweight and luxurious linen goods from Flax Sleep


With spring coming right around the corner, now is the perfect time to refresh your household essentials— starting with your linen closet. To transition into the warmer months with ease, look no further than Flax Sleep, Canada's #1 destination for luxurious, affordable, and sustainable linen goods. Focusing exclusively on European linen, Flax Sleep creates household items that you'll be excited to use every single day. From bedding sets and towels to chef's aprons and cocktail napkins, Flax Sleep's beautifully curated collections are the perfect addition to any home.


Flax Sleep focuses solely on European linen for a whole bunch of great reasons that you can read about here. But when it comes right down to it, they just love the way linen looks and feels. Their products are made with quality materials, high production standards, and ethical manufacturing practices. They've met all of their production partners in person and pride themselves on these relationships with quality manufacturers around the world.


Flax Sleep started as a fun side hustle for three friends with a deep love for linen, and has since grown into a flourishing business. Founded by Anna Heyd, Oana Papuc, and Vivian McCormick in 2017, Flax Sleep is two parts entrepreneurial savvy and one part creative mojo. With shared values of dedication, support, and unrelenting friendship, Flax Sleep has brought together incredible women and businesses that continue to inspire the company. Flax Sleep does whatever they can to support people and small businesses that they admire, including donating part of their proceeds (and all returned goods) to Atira Women's Resource Society.


This Spring, be sure to check out Cuisine, Flax Sleep's latest kitchen and dining collaboration with Jackie Kai Ellis. Inspired by the Parisian table and lifestyle, Cuisine is made up of easy yet elegant cocktail napkins, oversized dinner napkins, oversized dish towels, aprons, and market bags. All Cuisine linens are available in several fresh and sophisticated colour-ways, so you'll be sure to find something you love for spring.


Check out our top picks for spring from Flax Sleep!


The Duvet Set - from $260

The Duvet Set includes:

1 duvet cover (with bottom linen ties).
2 pillowcases* (with end envelope closure).

100% European stonewashed linen.

*the Twin Duvet Set comes with 1 pillowcase.




The Sheet Set - from $270

* Now available in two new sizes, Double and Twin *


The Sheet Set includes:

1 fitted sheet (elasticated all around for snug fit).
1 flat sheet (optimal for next-level adulting).
2 pillowcases (with end envelope closure).

100% European stonewashed linen.





The Flax Sleep Set - from $380

The Duvet Set plus the Sheet Set combined, everything you need to make your dreams even sweeter. Bonus: buying the Flax Set saves you $150 compared to buying the Duvet Set and the Sheet Set separately.

1 duvet cover (with bottom linen ties).
1 fitted sheet (elasticated all around for snug fit).
1 flat sheet (optimal for next-level adulting).
4 pillowcases (with end envelope closure).

100% European stonewashed linen.




The Flax Bathe Set - $186 (Save CAD$50 with this complete package)




Fast drying, super soft and extra durable.

The Flax Bathe Set includes:
1 Bath Sheet

1 Bath Towel

1 Hand Towel

2 Wash Towels.

All products in this set are 100% European pre-washed waffle linen.





Cocktail Napkins - Set of 4 for $42

These small hand napkins were created for cocktail parties and apéro get-togethers, but can also be used as washable coasters or small napkins to accompany a snack, tea, or dessert. The napkin has curved corners and a stitched edge. It folds neatly in quarters into the shape of a fan, or can be unfolded for a more traditional size. The button hole can also be attached to baby shirts for an impromptu bib, and the napkin can be folded and threaded through the buttonhole to create a rustic wrapping for a snack or gift.








Oversized Dinner Napkins - Set of 2 for $48


This oversized napkin is inspired by the draping linens found at fine-dining restaurants, holding a luxurious weight on the lap. The napkins can be rolled and an edge threaded back through the buttonhole for a rustic table-setting. They can also be pressed and used as placemats or used to wrap fruits and vegetables for picnics.






Oversized Dish Towels - Set of 2 for $56


These dishtowels are long enough to be used as an oven mitt while tied to the apron with it's unique canvas-coloured ties. The ties easily attach onto the handles of ovens or hang on hooks, and can also be used to secure the dishtowel in a roll when stowing away in the cupboard or linen closet.






The Cocktail Apron - $48

This demi version of the longer chef's apron is an option for lighter tasks that don't require a full apron. It's made especially for entertaining so it can be thrown on while making cocktails for guests, refilling a charcuterie board or drizzling finishing sauces, while still being petite enough not to mask your outfit.







The Market Bag - $138

Inspired by the classic fan-shaped market baskets of Provence, this Market Bag retains the same practical shape. However, due to its more flexible linen material, it holds a much larger volume, and opens up to easily access items at the base. Like the Provencal market baskets, it has a longer strap for the shoulder and shorter strap for hand carrying.

There is a key and wallet pouch on the inside, and to keep contents perfectly organized, there are also buttons to attach four market bag inserts.






The Robe - $98 One Size



The closest thing to feeling like you're still in bed after you've had to get up.

The Robe features:

2 pockets (for on-the-go comfort storage).

1 belt (because, discretion).

100% French stonewashed linen.


About: Originally in the fields of law and hospitality, these passionate businesswomen made the switch to entrepreneurship in the fall of 2017 with the foundation of Flax Sleep. The minds behind this business are Anna Heyd, Oana Papuc and Vivian McCormick, three friends who came together to share their appreciation of beautiful things, ethical business practice and fantastic sleeps. These women saw a gap in the Canadian marketplace when it came to buying simple bedding online at accessible prices, and felt inspired to fill that void.


Their journey began with a trip to Shenzhen in search of the most affordable yet high quality linen bedding to provide for Canadian customers. After much searching and weighing of various sourcing/manufacturing options, Flax Sleep discovered a factory with over two decades of linen manufacturing experience and a beautiful partnership was born. They immediately knew that they wanted to partner with them due to the exceptionally high quality of their products. Their bedding starts with 100% flax, which is then milled into the softest linen yarn, then woven into fabric and sewn into the most beautiful linen sheets. Flax Sleep's products include a wide variety of bedding options that are available in sets or as separates. Furthermore, Flax Sleep provides linen robes (you'll feel like you never left you bed!) and home essentials such as tea towels, aprons, bathing towels are more.


Flax Sleep chose to focus exclusively on linen bedding instead of the more traditional cotton for a number of reasons. Linen sleeps cooler (but is still real cozy), uses less water in the milling process, and lasts much longer than cotton. But when it comes right down to it, Flax Sleep just loves the way linen looks and feels: rustic and lived in, but timeless and elegant at the same time – kind of like your bedroom rolled right out of an issue of Kinfolk. For more reasons why #linenisbetter, check out their why linen page.


Flax Sleep is a small, independent, female-founded Canadian team. And in addition to offering you luxurious linen bedding, they also believe in providing #ASafePlacetoSleep to women and children in need. That’s why they donate part of their proceeds (and all returned goods) to Atira Women's Resource Society to reduce waste and give back to our community.


Visibility: Flax Sleep has been featured in various print and online publications, such as Martha Stewart, Forbes, The Globe and Mail, The Kit, EnRoute Magazine, House and Home, Fashion Magazine, Elle Canada, Best Health, Daily Hive, CityLine, Huffington Post, Flare, Wedding Bells and Trend Hunter. Flax Sleep has also been featured on-air on The Morning Show and The Marilyn Denis Show.



Facebook Twitter Instagram


For editorial pulls, high-resolution shots, interviews, or any related media inquiries for Flax Sleep, contact: Michelle Calvert, 323.348.6412 or email michelle@lucidcommunications.ca



This message was sent to you by Lucid Communications

919 Palmerston Ave - Toronto, ON M6G 2S4

7309 Franklin Ave. #503 - Los Angeles, CA 90046

You can change your communication preferences or unsubscribe from future mailings