Best Selling Author and Holistic Nutritionist, Joy McCarthy of Joyous Health joins forces with Genuine Health to launch their new Health-y Kids product line

Joy McCarthy and Genuine Health launched Genuine Health-y Kids, an all-new line of products for children, including: Fermented Organic Gut Superfoods+ Kids, Omega3 Kids + D3, and Advanced Gut Health Probiotic Kids. Joy McCarthy, celebrated Certified Holistic Nutritionist CNP and founder of, has partnered with Genuine Health to develop the new line of products, sold in-stores and online at

“Genuine Health-y Kids products are a wonderful way to incorporate fundamental supplements into nourishing foods your kids are already eating,” says Joy McCarthy, Certified Holistic Nutritionist CNP and Author. “From supporting digestive wellness to healthy brain and cognitive development, these new – and kid-approved – products help parents ensure optimal conditions for their child’s development and encourage the shaping of a healthy microbiome.”

Most American children do not meet national recommendations for daily fruit and vegetable servings, and currently, almost 14% of preschool-aged children (2 to 5 years) are obese and 1 in 6 children aged 2-19 years old are considered obese. It is commonplace for children drink 20 ounces of sugar-sweetened beverages at a time and more than half of what teenage boys are eating is ultra-processed food. Sadly, in a ranking of affluent countries’ health, the United States came in last. Additionally, many kids consume an inadequate amount of important nutrients they need for optimal development, including fibre, omega 3 fatty acids and phytonutrients. This needs to change!

“We are passionate about looking at the latest research in nutritional science to drive innovation in our products,” said Stewart Brown, Founder and CEO, Genuine Health. “There is an abundance of research showing that healthy dietary choices in early-life predict later-life health, and we’re thrilled to be able to help parents make the best choices for their children’s health.”        

The all-new Genuine Health-y Kids line includes:

  • Fermented Organic Gut Superfoods+ Kids: A powder designed for water or smoothies. The combination of phytonutrient-rich foods and prebiotic fibre has been shown to improve mood, maintain a healthy bodyweight, promote immune function, improve cognitive function. $14.99
  • Omega3 Kids + D3: A liquid cherry-flavoured oil, sourced from wild-caught fish and sustainable fisheries for a fresh, clean and pure omega-3, with 600IUD of vitamin D and 5.5mg of lutein included. Over 50 million U.S. children and adolescents have insufficient levels of vitamin D and most kids are not eating fish or seafood on a weekly basis. Vitamin D is essential for healthy bone and teeth development. Both Vitamin D and EPA & DHA have been shown to support cognitive brain function and performance with added lutein for protection from blue light. $19.99
  • Advanced Gut Health Probiotic Kids: A chewable lemonade flavoured tablet with a multi-strain formula of third-party verified human strains, including lactobacillus, rhamnosus, GG, L. acidophilus, L. reuteri. A healthy gut is essential to a child’s overall health and research has shown that reduced diversity of gut bacteria has been linked with development of allergies and asthma. $19.99

Genuine Health-y Kids will be available in April in stores and at


About Joyous Health: Joyous Health was founded by holistic nutritionist and natural health expert, Joy McCarthy with one goal in mind: to inspire others to live healthier and happier by blogging about her own personal health journey. She is a bestselling author of two books Joyous Health and Joyous Detox and health expert for North America's leading publications, television and radio shows.  

It began in 2003 when McCarthy embarked on her own healing journey as she had been struggling with symptoms of hormonal imbalance for five years. Even though she embraced a 'healthy' lifestyle, she was still dealing with thinning hair, dry skin, digestion issues and irregular periods. After years of following a conventional medical approach, it was at that point when Joy chose a different path that would transform her life.

In 2006, she continued on her healing journey and it became clear that in order to fully heal, she needed to leave her high-stress career in marketing, and fully embrace her passion, and enrolled in the Institute of Holistic Nutrition. Throughout the three years of study, she started blogging to inspire people beyond her immediate circle and in 2009 Joyous Health was born.

By 2013 Joy had grown the business and was now taking on clients consulting, touring the country speaking at various industry events as an expert, and developed her own line of products.  She also launched her first online program, Joyous 10-Day Detox; a line of natural and organic body care; and, most importantly, her husband Walker joined the team full-time. He left his corporate job selling fancy cars and returned to his entrepreneurial roots to join Joy in the day-to-day efforts of running Joyous Health.  By 2014 Joy finished her first book, Joyous Health: Eat and Live Well without Dieting. It was published, and became a best-seller.  This book was a celebration of real food, life and proving that healthy eating can be delicious. In 2015 Joy and Walker welcomed Vienna  into the world, and joy continued to inspire and motivate in the kitchen, and was creating more  deliciousness so my whole family will be well-nourished.  Joy then launched her second book, Joyous Detox, and is filled with recipes to help readers feel energized, bloat-free and gorgeous helping them break away from sugar, dairy and gluten. 

Joy continues to live in Toronto with her husband Walker and their daughter Vienna.  Her passion and excitement for helping people live healthier, happier lives comes across in everything she does. She has a knack for taking complicated nutrition and health information and delivering it in a way that is accessible, easy to understand and informative. Joy’s third cookbook, The Joyous Cookbook comes out December 2019.

Visibility: Joy has been featured as a health expert in print, online, through podcasts, and on TV at numerous outlets including The Globe and Mail, Huffington Post, Fashion Magazine, House and Home, Well and GoodCanadian LivingCBCCTVEncircled,Ultimate Health PodcastChalkboard MagazineCNNVibeTribe WellnessGlobal NewsSunlifeClean Eating Magazine, and many more! She has also been nominated for the "Best Blog of 2017" award by Healthline.



For editorial pulls, high-resolution shots, product samples, interviews, or any related media inquiries please contact: Michelle Calvert, 416.640.5675, 323.348.6412 or email


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