Lucid Communications welcomes mini mioche, Toronto and LA's premier retailer for ethically and sustainably-made fashion basics for babies and kids, to their client roster

Lucid is proud to welcome mini mioche, the Canadian-based retailer offering sustainable, high quality wardrobe staples for babies and kids, to the lifestyle team! With an exciting collection of new gender-neutral spring arrivals, including super soft raglan sweatshirts, jogger pants, overalls and more, mm's layerable pieces are the perfect fashion basics to keep your little ones looking and feeling great all season long.

mini mioche - translated loosely as 'little one' in French - offers some of the best ethically-made, premium, sustainable wardrobe staples for little ones. They create comfortable clothing that kids want to wear, that parents feel great about buying, and that stands the test of time. Bonus: as many of their pieces are unisex, mini mioche basics can easily be passed on from one child to the next. It comes as no surprise that mini mioche has become North America's premier destination for baby and kids clothes. Their stylish, comfortable, and durable collections are truly unparalleled by any other children's apparel brand. 

mini mioche was founded in 2008 by Alyssa Kerbel, just 12 weeks after the birth of her first child. At the time, Alyssa found it difficult to find simple, soft, well-made basics, particularly in neutral colours. Drawing upon her experience in the fashion industry, Alyssa set out to create a small collection of organic, ethically-made unisex basics for infants. The first mini mioche orders were shipped out to customers just six months later, and her company has been growing ever since. The small collection of infant basics has now expanded to include sizes from newborn to 12 years, a core basics collection consisting of over 30 easy year-round styles in a wide range of muted colours, and seasonal fashion collections.

mini mioche is committed to their mission of creating ethically-made, sustainable products with both people and the planet in mind. All mini mioche fabric is made exclusively for the company from start to finish in Toronto. The fabrics are dyed using non-toxic, low-impact, environmentally-friendly dyes, and all clothing is cut and sewn at local factories. They have two brick and mortar locations in Toronto and one in Los Angeles' Palisades Village, as well as an online store. mini mioche also offers an in-store donation program where you can bring in your gently used children's items and receive 10% off your in-store purchase that day. 

 

Our top picks from the Spring Collection
 

Living the Dream Raglan From $36.00

Citrus

100% organic cotton jersey

 

 

 

 

Pride Tee- $33.00

Natural

100% organic cotton jersey

 

 

 

 

  The Universe Crew Raglan- From $34.00

 Dusk

 100% cotton jersey

 

 

 

 

 

Kangaroo Raglan- $42.00

Various colours

 

100% organic cotton fleece

 

 
 
 Jogger Pants- From $43.00
 
Various colours
 
 
100% organic cotton slub jersey
 
 
 
Scrunchy- $12.00
 
Various colours
 
 
 
100% cotton jersey
 
 
 
 
Harem Romper- From $43.00
 
Various colours
 
 
100% organic cotton jersey
 
 
 
 
Jersey Happy Romper- From $43.00
 
Various colours
 
 
100% organic cotton jersey
 
 
 
 
Fleece Lush Hoody- From $48.00
 
Various colours
 
 
100% cotton fleece
 
 
 
Slouchy Overalls- From $47.00
 
Various colours
 
 
100% organic cotton club jersey
 
 
 
 
 
About: mini mioche is a line of ethically-made and sustainable fashion basics for babies and kids. mini mioche creates comfortable clothing that kids want to wear, that parents feel great about buying, and that stands the test of time. Their stylish, comfortable, and durable collections are truly unparalleled by any other children's apparel brand. 
 
mini mioche was founded in 2008 by Alyssa Kerbel, just 12 weeks after the birth of her first child. Alyssa wanted to dress her daughter in a similar way to how she dresses— in simple, high-quality, gender-neutral pieces. Such a thing did not exist for infants, so Alyssa set out to create a small collection of organic, ethically-made unisex basics for infants newborn to 24 months. Since then, her small collection has grown significantly to include sizing from newborn to 12 years, with a core basics collection and seasonal fashion collection. The company has also expanded to include two brick & mortar retail locations in downtown Toronto, as well as a new brick & mortar store in the Pacific Palisades in Los Angeles.
 
mini mioche sees the value in partnering with like-minded organizations to bring about great things. The 519, The Teresa Group, Shine the Light On, TEAM Dog Rescue, the UN Refugee Agency Canada and SheEO are just a few of the organizations they have partnered with to offer unique products, while giving back to important social causes. mini mioche also offers an in-store donation program where you can bring in your gently used children's clothing items and receive 10% off your in-store purchase that day.
 
The mini mioche way:

Product: Soft, simple, comfortable clothes that kids love to wear.
Process: Ethically and sustainably-made keeping both people and the planet in mind. 
People: Building a community and helping others while having fun.

Visibility: Since it's establishment in 2008, mini mioche has been featured in various high profile publications such as Toronto Life, The Toronto Star, The National Post, The Grid, Monacle, Anokhi, Today's Parent, Chatelaine, NOW, and more. mini mioche has been on the Canadian Business Growth500 list of Canada's fastest growing companies for the past two consecutive years (2017 and 2018).
 

Stocklists: mini mioche can be found at any of their 3 locations in Toronto and Pacific Palisades in Los Angeles, or can be bought online.

#liveinminimioche

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For media requests, interview requests with Alyssa, high-resolution shots or any related media inquiries please contact: Michelle Calvert, 416.640.5675, 323.348.6412 or email michelle@lucidcommunications.ca

 

 


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