Editors note: Our Royal Baby is currently available for pre-order through the SJH Group’s online bookshop, and will be available for purchase through major book retailers in the UK and North America following the publication’s official launch on September 4th
mini mioche to be featured in Our Royal Baby, the commemorative publication celebrating the arrival of Prince Harry and Meghan Markle’s first child
mini mioche, the market leader for ethically and sustainably-made kids apparel, is proud to announce that they will be featured in the upcoming publication, Our Royal Baby. This fully illustrated, beautifully designed coffee table book, produced by the SJH Group and authored by leading royal correspondent Robert Jobson, celebrates the arrival of Prince Harry and Meghan Markle’s first child, and calls attention to a selection of children’s brands for the Royal couple.
Within Our Royal Baby, a 2 page feature entitled “New Gear Resolution” features mini mioche as the go-to childrenswear brand for parents looking for the best in sustainable kids fashion. It highlights the company’s founder, Alyssa Kerbel, and discusses her mission to design simple, elevated, gender-neutral basics that are created alongside ethical and sustainable principles.
mini mioche’s clothes are made from organic cotton and bamboo, and are manufactured locally. “Everything is made from start to finish in Toronto and our fabrics are dyed locally using low-impact, non-toxic dyes,” states Kerbel in the article. “We visit the factories regularly, so we know the people who are making our clothing and that they are treated well and are paid a fair living wage”. mini mioche also partners with like-minded non-profit organizations to increase awareness and encourage social and environmental change. These organizations include the 519, which is dedicated to advocacy for the inclusion of LGBTQ communities, The Teresa Group, which specifically serves families affected by HIV and AIDS, and the UN Refugee Agency, which works to protect the rights of refugees and forcibly displaced communities.
As Kerbel states in the article, “When it comes to how [mini mioche] operates, we’re very mindful of the impact of the decisions we make. If you have the ability to do something in an ethical and sustainable way, why would you choose not to? Our company is on a mission to create a better future for our kids one great basic at a time."
Since its establishment in 2008, mini mioche has gained tremendous international attention for their unwavering dedication to environmental and social betterment, as well as their products' unparalleled quality and style. With sustainability and conservation being a major area of interest and investment for the Royal Family, and particularly Prince Harry and Meghan Markle’s work in supporting children with HIV/Aids, mini mioche made a highly suitable editorial fit. As such, it comes as no surprise that the company was selected to be an official patron of this prestigious publication.
Our Royal Baby is currently available for pre-order through the SJH Group’s online bookshop, and will be available for purchase through major book retailers in the UK and North America following the publication’s official launch on September 4th, 2019.
mini mioche products can be purchased at any of their 3 brick and mortar locations in Toronto and Pacific Palisades in Los Angeles, or can be bought online.
About mini mioche:
mini mioche was founded in 2008 by Alyssa Kerbel, just 12 weeks after the birth of her first child. Alyssa wanted to dress her daughter in a similar way to how she dresses— in simple, high-quality basics in muted colours. Such a thing did not exist for infants at the time, so Alyssa set out to create a small collection of organic, ethically-made unisex basics for infants newborn to 24 months. Over a decade later, that small collection has grown significantly with sizing now offered up to 12 years, and featuring a timeless, unisex core basics collection offered year-round, as well as seasonal fashion collections. The company has also expanded to include two brick & mortar retail locations in downtown Toronto, as well as their first US brick & mortar store in the Pacific Palisades in Los Angeles.
mini mioche sees the value in partnering with like-minded organizations to bring about positive impact. The 519, The Teresa Group, the UN Refugee Agency Canada, SheEO, The Trevor Project and The Youthline are just a few of the organizations they have partnered with recently to offer unique products, while giving back to important social causes. mini mioche also offers an in-store donation program where you can bring in your gently used children's clothing items anytime and receive a discount off your in-store purchase that day.
Visibility: Since its establishment in 2008, mini mioche has been featured in various high profile publications such as Harper's Bazaar, A Green Beauty, Mother Magazine, LA Times, Toronto Life, The Toronto Star, The National Post, The Grid, Monacle, Anokhi, Today's Parent, Chatelaine, NOW, and more. mini mioche has been on the Canadian Business Growth500 list of Canada's fastest growing companies for the past two consecutive years (2017 and 2018).
Stocklists: mini mioche can be found at any of their 3 locations in Toronto and Pacific Palisades in Los Angeles, or can be bought online.
About Our Royal Baby: Our Royal Baby is a publication produced by SJH Group and royal correspondent Robert Jobson. It celebrates the arrival of the newest addition to the House of Windsor, and reflects on the current state of the British Royal Family and the place that it holds in the hearts of the nation. The limited edition book is written by the best-selling, award-winning author Robert Jobson, who has chronicled the story of the Windsors for the past 30 years. Robert is the royal editor of the Evening Standard in the UK and the royal contributor for NBC’s Today Show and Forbes magazine in the US, and is a regular on the Seven Network’s Sunrise and The Morning Show in Australia and on TVNZ’s Breakfast programme in New Zealand.
For media requests, interview requests with Alyssa, high-resolution shots or any related media inquiries please contact: Michelle Calvert, 416.640.5675, 323.348.6412 or email firstname.lastname@example.org