Lucid welcomes AOB Products, Canada's newest haircare line founded by celebrity hair stylist Aaron O'Bryan, to their client roster

 

Lucid is excited to welcome AOB Products, Canada's newest line of high-performance haircare products, to their client roster! Founded in April 2020 by celebrity hair stylist Aaron O'Bryan, AOB is a culmination of over 15+ years of industry expertise and entrepreneurship. They create high quality hair products that feature innovative packaging, incredibly potent ingredients, and a scent that turns heads. As AOB continues to grow, they are proud to be recognized for both their products' efficacy and their dedication to doing what is right for the customer.

AOB's streamlined and effective collection is made up of two different shampoo and conditioner sets— one for volumizing, and one for Hydration & Repair. To reduce their carbon footprint and eliminate product waste, AOB also offers individual pouches that can be squeezed directly into your original AOB bottle.

 

AOB Products can be shopped online and shipped across Canada.

 

Known for his work as one of Canada's most sought-after celebrity hair stylists, Aaron O'Bryan has been taking care of some of the top names in Canadian Television for the past 10 years. He is also a well-known television personality and hair expert on The Marilyn Denis Show, Canada's Top Lifestyle Show, Your Morning and TSC (Today's Shopping Choice). In 2015, Aaron opened his own hair salon, The Cellar Salon, in downtown Toronto. His award winning salon houses some of the most creative and ambitious stylists in Canada.

 

Having worked in the industry for over a decade, creating his own line of customer-focused hair products was a natural progression for Aaron O'Bryan. As his brand continues to gain national recognition, Aaron maintains a strong focus on the three key features of AOB: performance, scent, and innovative packaging.

 

Performance

Aaron and his lab have put hundreds of hours into carefully sourcing each and every ingredient from around the world. With extensive testing on every hair type, AOB Products give your hair and scalp the nourishment it desires.

 

Some of AOB's favourite high quality ingredients include ginseng root extract, white nettle extract, cocoa seed butter, and biotin— all specifically chosen to improve the look and feel of your mane.

 

Scent

AOB's vision was to scent their products with something completely different than anything in the industry. From the first time you open an AOB pouch, you'll discover the elegant and fresh scent that you never knew you needed.

 

AOB's chemists created AOB's signature scent using a combination of jasmine, sandalwood, rose, citrus oils, and musk.

 

Packaging

AOB's signature flexible pouch is one of the first of its kind in professional haircare with an easy to use flip lid and non-slip material. Their 'flex' packaging is focused on the reduction of carbon footprint and waste, and delivery of maximum value to their clients.

 

"Squeeze Every Last Drop" means you won't lose any product, as their flexible pouches allow you to squeeze out every ounce effortlessly. They have also placed a scissor line on the back of your pouch to make sure you leave nothing behind.

 

Check out AOB's top haircare products below!


* New * AOB Bye Bye Brassy Anti-Yellow Treatment 8fl.oz - $33

 

Bye Bye Brassy Anti-Yellow Treatment is highly pigmented dark violet treatment designed to eliminate brassy tones and balance blonde and grey colors. Silk amino acids & proteins deliver a luxury, sheen, smoothness and an overall elegant feel ‘underneath’ the deep pigment delivered with plant based ingredients.

 

 

 

* New * AOB Big Hair Day Volume Spray 6fl.oz - $32

 

AOB Big Hair Day is formulated with strong texture building technology that provides lift, builds texture and volume for all hair types.

 

 

 

 

 

* New * AOB Instant Detangler Miracle Spray 8fl.oz - $34

 

Spray-on and leave in to detangle the hair allowing for a smooth comb out. Miracle Spray repairs your hair while adding tensile strength and includes an industry leading heat protector (420F) that shields the hair from the most intense hot tools. AOB prepares your hair for high humidity conditions, controls frizz and adds body. Spray in, leave on, let air dry or finish with hot tools to create a “Hair Miracle”.

 

 

AOB Volume Shampoo 1 Ltr - $85

 

AOB Volume Shampoo is formulated with Biotin and Flex Force technology which support the damaged internal keratin structure, strengthen and provide manageability back into the hair. Their volume generators help lift, add body, stimulate and repair your hair to a youthful appearance and feel.

 

AOB Volume Conditioner (Leave In/Rinse Out) 1 Ltr- $85


The AOB lightweight Conditioner was specifically developed to increase volume and fullness to fine, limp hair with added hot tool protection to improve the health of your hair over time.

 

 

 

AOB Hydrate & Repair Shampoo 1 ltr - $85

 

AOB Hydrate and Repair Shampoo is formulated with Bonding Technology to help replenish, hydrate and repair your hair back to its youthful appearance and feel.

 

AOB Hydrate & Repair Conditioner (Leave In/Rinse Out) 1 Ltr- $85


AOB conditioner provides a superior color retention formulation and moisture locker that helps repair your hair, improving vibrancy and shine.

 

 

 

AOB Volume Shampoo Flex Pouch 8.4 fl oz - $32.00

 

The same great benefits delivered in an eco-friendly refill pouch.

 

 

 

 

 

 

AOB Volume Conditioner Flex Pouch 8.4 fl oz - $32.00

 

The same great benefits delivered in an eco-friendly refill pouch.

 

 

 

 

 

 

AOB Hydrate & Repair Shampoo 8.4 fl oz - $32.00

The same great benefits delivered in an eco-friendly refill pouch.

 

 

 

AOB Hydrate & Repair Shampoo 8.4 fl oz - $32.00

The same great benefits delivered in an eco-friendly refill pouch.

About: AOB is Canada's newest haircare line founded by Celebrity Hairstylist Aaron O'Bryan. Established in April 2020, the brand is a culmination of Aaron's 10 years of industry experience and entrepreneurship. AOB creates high quality hair products that feature innovative low-waste packaging, a scent that turns heads, and incredibly potent ingredients. Their products' efficacy, combined with the brand's dedication to always doing what is best for the customer, have quickly placed AOB as a top destination for all things haircare.

 

Having taken care of the top names in Canadian television for over a decade, Aaron O'Bryan is best known as one of Canada's most sought-after celebrity hair stylists. He is also widely recognized for his work as a television personality and hair expert on The Marilyn Denis Show, Canada's Top Lifestyle Show, Your Morning and TSC (Today's Shopping Choice). In 2015, Aaron opened his own hair salon, The Cellar Salon, in downtown Toronto. His award winning salon houses some of the most creative and ambitious stylists in Canada who truly care about the art of hair.

 

Using his professional expertise and industry savvy to create his own line of hair products has been an exciting yet organic next step for Aaron O'Bryan. As his brand continues to gain national recognition, Aaron is proud to be paving the way in high-performance, innovative, and luxurious haircare.

 

AOB can be shopped online and shipped throughout Canada.

 

 

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For editorial pulls, high-resolution shots, interviews, or any related media inquiries for AOB products or Aaron O'Bryan, contact: Michelle Calvert, 323.348.6412 or email michelle@lucidcommunications.ca


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