Give the gift of a good night’s sleep this Holiday season with Flax Sleep’s linen essentials

While the holiday season can be stressful, a good sleep can make all the difference. As we spend about one third of our lives asleep, it pays to invest in quality bedding! Flax Sleep, Canada’s female-founded business specializing in the production of beautiful and ethically manufactured linen bedding and home essentials, is here to help you get through the holiday season with ease. Their linen products, which include a full range of bedding, robes, towels, aprons, napkins and more, are both luxurious and affordable. Why linen? Linen lasts longer than cotton, uses less water in the milling process, and breathes cool in the summer while keeping warm in the winter. Whether you need a gift for your loved ones, or you want to treat yourself, Flax Sleep has you covered.

As the holiday season can be more than a little indulgent, it’s important to find ways to give back to those in need. The founders of Flax Sleep— Anna Heyd, Oana Papuc and Vivian McCormick—have committed to donating part of their proceeds (and all returned goods) to Atira Women's Resource Society. In doing so, they are reducing waste and providing essential products to members of their community that need it most. As ethical manufacturing is also a top priority, Flax Sleep actively partners with modern manufacturers to ensure clean and safe working conditions for all. By gifting Flax Sleep this holiday season, you can be sure that your purchase will not only impress you and your loved ones, but will also support the community at large.

Flax Sleep linen bedding and home essentials are perfect for anyone pulling together holiday gift guides!


Ethically Crafted and Wonderfully Comfy Holiday Gift Ideas


The Flax Bathe Set - $186 (Save CAD$50 with this complete package) 



Fast drying, super soft and extra durable, what more do we need in towels?  This mix-and-match set is the perfect addition to your Holiday gift essentials

The Flax Bathe Set includes:

1 Bath Sheet
1 Bath Towel
1 Hand Towel
2 Wash Towels

All products in this set are 100% European pre-washed waffle linen.



The Flax Set - $490 Queen, $550 King

The Duvet Set plus the Sheet Set combined, everything you need to make your dreams even sweeter. Dive into the deep end of luscious linen and get the complete Flax Sleep experience.

Bonus: buying the Flax Set saves you $150 compared to buying the Duvet Set and the Sheet Set separately.

1 duvet cover (with bottom linen ties).
1 fitted sheet (elasticated all around for snug fit).
1 flat sheet (optimal for next-level adulting).
4 pillowcases (with end envelope closure).

100% European stonewashed linen.



The Sheet Set - $310 Queen, $340 King (Colours vary according to size)

Aww, sheets. It all starts with you. Laid out like a field of fluffy marshmallows. Only softer.

The Sheet Set includes:

1 fitted sheet (elasticated all around for snug fit).
1 flat sheet (optimal for next-level adulting).
2 pillowcases (with end envelope closure).

100% European stonewashed linen.



The Duvet Set - $260 Twin, $330 Queen, $360 King (Colours vary according to size)

Get ready for an undercover mission. Don’t worry. It’s right in your comfort zone.

The Duvet Set includes:

1 duvet cover (with bottom linen ties).
2 pillowcases* (with end envelope closure).

100% European stonewashed linen.

*the Twin Duvet Set comes with 1 pillowcase.


Cocktail Napkins

These small hand napkins were created for cocktail parties and apéro get-togethers, but can also be used as washable coasters or small napkins to accompany a snack, tea, or dessert. The napkin has curved corners and a stitched edge. It folds neatly in quarters into the shape of a fan, or can be unfolded for a more traditional size. The button hole can also be attached to baby shirts for an impromptu bib, and the napkin can be folded and threaded through the buttonhole to create a rustic wrapping for a snack or gift.

Colour-ways: Rose with Stone trim, Stone with Crisp White trim, Crisp White with Midnight Green trim.

Oversized Dinner Napkins

This oversized napkin is inspired by the draping linens found at fine-dining restaurants, holding a luxurious weight on the lap. The buttonhole detail is reminiscent of old napkins meant to protect a shirtfront in traditional restaurants. The napkins can be rolled and an edge threaded back through the buttonhole for a rustic table-setting. They can also be pressed and used as placemats or used to wrap fruits and vegetables for picnics.

Colour-ways: Rose with Stone trim, Stone with Crisp White trim, Crisp White with Midnight Green trim.


Oversized Dish Towels

These dishtowels are long enough to be used as an oven mitt while tied to the apron with it's unique canvas-coloured ties. The ties easily attach onto the handles of ovens or hang on hooks, and can also be used to secure the dishtowel in a roll when stowing away in the cupboard or linen closet.

Colour-ways: Rose with Stone trim, Stone with Crisp White trim, Crisp White with Midnight Green trim, all with canvas ties.


Chef's Apron

This apron is inspired by Jackie's time at pastry school in Paris, where half aprons were the custom. To this day, it remains her preference in both home and commercial kitchens. This half apron is much less fussy, and seems, from photos, to have been the preference for Julia Child…who always knows best.

The Chef's Apron has coloured stitching detail for the pocket, which can hold a thermometer, or more likely, a phone. The button hole detail can be used to thread in the ties of the dish towel, securing it for cooking.

Colour-ways: Rose wth Stone trim, Stone with Crisp White trim, Crisp White with Midnight Green trim, all with canvas grosgrain ties.

Cocktail Apron

This demi version of the longer chef's apron is an option for lighter tasks that don't require a full apron. It's made especially for entertaining so it can be thrown on while making cocktails for guests, refilling a charcuterie board or drizzling finishing sauces, while still being petite enough not to mask your outfit.

Colour-ways: Rose with Stone trim, Stone with Crisp White trim, Crisp White with Midnight Green trim, all with canvas grosgrain ties.



Market Bags

Inspired by the classic fan-shaped market baskets of Provence, this market bag retains the same practical shape. However, due to its more flexible linen material, it holds a much larger volume, and opens up to easily access items at the base. Like the Provencal market baskets, it has a longer strap for the shoulder and shorter strap for hand carrying. 

There is a key and wallet pouch on the inside, and to keep contents perfectly organized, there are also buttons to attach four market bag inserts. The inserts can replace produce bags keeping fragile herbs from fruits leaving room for larger items at the base or a baguette to slip between. 

Colour-ways: Midnight Green, Rose both with canvas handles and details.


Market Bag Inserts

Inspired by the paper bags that vendors use to package your produce at the farmers markets in Paris, these gusseted linen bags have a drawstring closure that can be used as re-usable produce bags, to carry loaves of bread, or even bags to store away onions and cellared goods.

These market bag inserts were designed to button into the market bag as produce bags to add extra organization. Or if used as a day or travel bag, they keep cords and chargers organized while gym clothes or travel essentials lay in the centre.

Colour-ways: Stone with Crisp White trim and Crisp White with Midnight Green trim, all with canvas ties.



The Robe - $98 One Size


The closest thing to feeling like you're still in bed after you've had to get up. A true miracle of engineering. 

The Robe features:

2 pockets (for on-the-go comfort storage).

1 belt (because, discretion).

100% French stonewashed linen.


Gift Cards

If you're shopping for someone else and it's way too much pressure to pick a colour for them, grab a gift card and let them do the choosing! 

Gift cards are delivered by email with instructions on how to redeem. There are no extra processing fees. 





About: Originally in the fields of law and hospitality, these passionate businesswomen made the switch to entrepreneurship in the fall of 2017 with the foundation of Flax Sleep. The minds behind this business are Anna Heyd, Oana Papuc and Vivian McCormick, three friends who came together to share their appreciation of beautiful things, ethical business practice and fantastic sleeps. These women saw a gap in the Canadian marketplace when it came to buying simple bedding online at accessible prices, and felt inspired to fill that void.

Their journey began with a trip to Shenzhen in search of the most affordable yet high quality linen bedding to provide for Canadian customers. After much searching and weighing of various sourcing/manufacturing options, Flax Sleep discovered a factory with over two decades of linen manufacturing experience and a beautiful partnership was born. They immediately knew that they wanted to partner with them due to the exceptionally high quality of their products. Their bedding starts with 100% French flax, which is then milled into the softest linen yarn, then woven into fabric and sewn into the most beautiful linen sheets.  Flax Sleep's products include a wide variety of bedding options that are available in sets or as separates. Furthermore, Flax Sleep provides linen robes (you'll feel like you never left you bed!) and home goods such as tea towels.

Flax Sleep chose to focus exclusively on French linen bedding instead of the more traditional cotton for a number of reasons. Linen sleeps cooler (but is still real cozy), uses less water in the milling process, and lasts much longer than cotton. But when it comes right down to it, Flax Sleep just loves the way linen looks and feels: rustic and lived in, but timeless and elegant at the same time – kind of like your bedroom rolled right out of an issue of Kinfolk. For more reasons why #linenisbetter, check out our why linen page.

Flax Sleep is a small, independent, female-founded Canadian team. And in addition to offering you luxurious linen bedding, they also believe in providing #ASafePlacetoSleep to women and children in need. That’s why they donate part of their proceeds (and all returned goods) to Atira Women's Resource Society to reduce waste and give back to our community.



Facebook Twitter Instagram 

For editorial pulls, high-resolution shots,  interviews, or any related media inquiries for Flax Sleep, contact: Michelle Calvert, 323.348.6412 or email




This message was sent to you by Lucid Communications

919 Palmerston Ave - Toronto, ON M6G 2S4

7309 Franklin Ave. #503 - Los Angeles, CA 90046

You can change your communication preferences or unsubscribe from future mailings