Quest Atkinson - COCO XO Chocolate
As we enter September and a month to celebrate fantastic female George Brown College alumni entrepreneurs, we are so proud to be spotlighting the incredibly talented artisan chocolatier Quest Atkinson, founder and creator of COCO XO Chocolate. We recently caught up with Quest, so check out the interview.
What is one piece of advice you would give to aspiring entrepreneurs?
EMBODY YOUR WHY. You might have heard it said before, but it's worth mentioning again, "People don't buy your product, they buy your story." Knowing your 'why' and ensuring your business is aligned with it, is the best possible thing you can do for your business. It keeps you anchored and helps you to remain true to the people you're serving.